Revealed today at Hasbro Pulse's Fan Fest event is an incredible figure that fans would have only dreamt of in the G1 era: Auto Converting Optimus Prime! In partnership with Robosen, this voice activated Optimus Prime served as the finale of the Transformers brand presentation and it was an amazing one! I've pased product info and images into this post, but if you want to check out a video of it (and pre-order) head over to Hasbro Pulse!